Jake Jacobson is VP of Growth & Partnerships at Native Digital, a marketing firm modernizing how brands go to market. Native’s clients include POLITICO, Virgin Mobile, USAFacts, Ball Corp and Black Girls Code. Jake got his start in the newsroom then spent the next 20-plus years honing his expertise on social media, media relations and brand messaging. While at Garmin and Children’s Mercy Kansas City Jake oversaw in-house teams that began to resemble the editorial organizations from his early days. Audiences at Mayo Clinic, Microsoft, NPR and Disney have gained from the expertise Jake shared at national conferences.