Tales of the Digital Wild: Harnessing Data and Personalizing Content to Engage a Demanding Audience
Customers today know more than ever, and want it all: same day delivery, instant check out, real-time customer service – the list goes on and on. Everyone is hunting for something. Brands are hunting for customers and loyalists, and customers are hunting for convenience, value, and interesting content. Kat will help you hit the target by sharing inspirational tales of tried and true experiences from top brands who leveraged data and automation in order to deliver relevant and timely content that exceeds the expectations of today’s “demanding” consumers.
After this session, you’ll be able to:
- Gain an understanding of the creative approaches companies are taking to leverage content that appeals to this new mindset
- Learn how some of today’s leading brands have used creative content to engage consumers
- Apply specific tips, tricks, and tactics to help you more deeply engage with your customers