Social & Content Marketing: Four Currents to Navigate (or Risk Sinking your Ship)

In this fast-moving session, we’ll explore how the answers to a few incredibly simple questions can chart a course of action that makes social & content marketing (and in fact all digital marketing tactics) a key part of your strategy. This session is for social & content marketing pros working on the bridges and in the boiler rooms to turn their companies toward a digital future.

After this session, you’ll be able to:

  • Plan & communicate your digital agenda in simple terms
  • Prioritize areas of focus & action
  • Persuade stakeholders of the purpose (and urgency) of what you do.