How To Serve Intelligent Content in an Artificially Intelligent World
The rise of voice search is happening right now. For content marketers, this means that today’s hero may be tomorrow’s zero. Noting that 50% of all searches will use voice by 2020, reality is forcing marketers to leverage new tactics to be found, stay relevant and in context with their targets.
After this session, you’ll be able to:
- Understand how content performs in traditional versus voice search
- Organize and develop content that Google’s RankBrain can understand
- Create content that focuses on context and intent, not just keywords