Personalizing Emails and Notifications to Drive Customer Success
Recent industry research shows that less than half of marketers—even those at the world’s leading brands—are engaging consumers across multiple channels, and fewer than 25% are using mobile during the hottest shopping seasons. Sure, email marketing generates the highest ROI, but how do you integrate your email program with other channels to create a seamless, highly personalized customer experience?
After this session, you’ll be able to:
- Develop strategies for leveraging customer data to personalize email, mobile push, SMS and more
- Apply email marketing tips from real-life examples of e-commerce industry leaders like Wayfair, Walmart, and Nordstrom
- Understand how to personalize cross-channel messages without being creepy
- Map out the customer journey to trigger automated marketing campaigns from activation to re-engagement