Partnering with Influencers for Meaningful Storytelling
Influencer marketing has been knocked in the media for being too superficial or misleading audiences. But influencer marketing can be done in a way that not only connects with the audience, but also reinforces a brand’s message. In this session you’ll learn some key steps to ensuring your influencer efforts don’t lead to another Fyre Festival.
After this session, you’ll be able to:
- Convince clients and/or company leadership to invest in influencer partnerships
- Identify the right narrative and select the right influencers
- Scale according to budget
- Develop measurable program objectives