Optimizing Email Response Through Testing and AI
Test, test, test – you’re supposed to be doing it in email, right? But are you “doing it right” or at all? Are you just testing for testing’s sake or actually moving the needle on campaign response and channel revenue? This session on testing uncovers common fails, explains testing fundamentals, explores approaches from simple A/B split tests to sophisticated AI-driven optimization tools, and helps you understand which to choose and how to use them in tandem.
At the end of this session, you’ll be able to:
- Identify rookie testing mistakes and how to avoid them
- Developing and execute mathematically-significant email marketing tests
- Understand how artificial intelligence and machine learning are shaping optimization opportunities today, and how testing can complement these tools