Mastering Storytelling for the Digital Marketers: How Better Stories Drive More Conversions

While content marketing is an increasingly essential component to successful digital marketing campaigns, many marketers are still struggling— to measure it, to prove ROI, and to find a strategy that drives results. In this high-energy presentation, Contently Executive Editor and Director of Content Strategy, Joe Lazauskas, shares the secrets about the hidden science of storytelling, revealing the subtle differences between content marketing that makes an enormous impact and content marketing that disappoints. Lazuaskas will combine his experience crafting breakthrough content strategies for the world’s top brands with storytelling tips for more engaging and impactful stories.

After this session, you will be able to:

  • Write better stories that drive results and impact
  • Know how to leverage metrics you are already collecting to unveil new insights
  • Learn how to breakthrough the noise to make a real impact”