How to Tell Your Brand’s Story with Podcasts
Everyone says that you and your brand need to be podcasting. Even with more than 700,000 active podcasts and more than 29 million podcast episodes, many are still hesitant to jump forward to create a compelling content strategy that is authentic, consistent, memorable, and accessible. In this session, we will build, outline, and listen to best practices, strategies, and tactics to build quality content for marketing via on-demand audio.
After this session, you’ll be able to:
- Break down myths about podcasting and learn what audio content is truly being heard and consumed
- Learn what type of content strategy and commitment you need in order to create a podcast worth listening and sharing
- Develop a podcast content format and measurement strategy for your B2B, B2C, or personal brand
- Position your brand in your category as a thought leader with memorable content whether as a host or as a guest on a podcast