Hiding In Plain Sight: How to Effectively Utilize Social Media Ads as Native Advertising

With native social media display ad spending to reach nearly $19 billion and non-social native to grow 35% in 2018, advertisers are finding value in ramping up their spend in non-social publishers that are adopting in-feed ads and video. Sharethrough’s Head of Market Development, Frank Maguire, will discuss how social media has paved the way for feeds to create a new norm for mobile advertising, the opportunity social media has given non-social platforms such to provide brands with the ability to reach their audiences through native advertising, the value of headlines and its impact on SEM results, and more.

After this session, you’ll be able to:

  • Understand the value of amplifying and converting your social media strategy to open web native ads
  • Measure the ROI of your native ads
  • Start executing native right now through your DSP