Getting Executive Buy-In for Content Marketing

Many executives simply don’t understand content marketing and, therefore, don’t take it seriously. In this session, you’ll learn ways to arm yourself with fresh techniques, approaches and strategies to win buy-in from your executive team.

At the end of this session, you’ll be able to:

  • Assess where your executive team stands on understanding content marketing
  • Understand what will resonate most with your executives — the “light bulb” moments
  • Tackle the inevitable ROI discussion
  • Ensure continued buy-in over time
  • Determine the fears and motives that often blur executives’ view of content marketing