Five Email Programs You Think You’re Doing Well, But Aren’t

Digital transformation and orchestration between disparate data not to mention lack of resources and funding are some of the biggest challenges in the B2C and B2B market today. This session will focus on common email programs that many, if not all, marketers think are “just fine”…but aren’t. They’re not only costing you money, but dooming any chance of advanced performance and growth. Join this session to learn actionable tactics you can take back to the office and implement tomorrow.

After this session, you’ll be able to:

  • Understand how tweaks to Acquisition, Attrition, Segmentation, Transactional and Marketing Automation can close the revenue gap
  • Avoid common mistakes some of the world’s top brands have made
  • Work smarter with some of the advanced features that exist in nearly all Email Service Providers