Finding Fit in Silicon Valley: Frameworks for Marketing Growth
How do we justify additional marketing budget? How do we deliver more impact with the investments we’re already making? This talk opens up Native Digital’s playbook to showcase marketing frameworks that help validate fit for audience, brand, creative, and channel strategies. Reduce random acts of marketing and establish criteria for success.
After this session, you’ll be able to:
- Identify and tailor messaging to influential advocates
- Plot how your brand is positioned relevant to competitors in the minds of your audience.
- Evaluate creative & channel performance metrics to justify marketing investments