What Facebook’s Latest Changes Mean for Content Marketers

Facebook “Armageddon” has taken organic to nearly zero. Find out what has changed and how exactly you can adjust your content strategy to survive and learn which factors and types of behavior Facebook’s algorithm are penalizing. In this session we’ll share examples from GoDaddy’s use of live video, personal branding efforts, and team organization to show you what is working and not working today.

After this session, you’ll be able to:

  • Determine if using a multi-page strategy is right for you
  • Measure your amplification efforts
  • Build content grids for high relevancy
  • Implement actionable checklists immediately, regardless of budget