Determining the ROI of Your Content Marketing

We’re often asked to measure the success of content marketing investments without knowing how to successfully attribute those efforts back to leads, revenue, or better customer experiences. This session is for digital marketers who have several years’ experience in content marketing and want to understand how to turn their metrics into goals and into business growth.

After this session, you’ll be able to:

  • Measure your content marketing’s impact
  • Set the right type of metrics for your content strategy
  • Design a winning content marketing game plan that will show ROI and grow revenue