Designing Inclusive Digital Content & Enhancing the Online Experience

The demand for inclusive content has never been higher. Look no further than Google trends, where the topic “gender-neutral language” has steadily climbed in interest since 2012, reaching a new peak this month. The name of the game is creating digital content that appeals to an inclusive audience without watering down their message. In this session, digital content creators will learn tips & tricks that can be applied to any kind of content in building an inclusive online experience for their target audience.

After this session, you will be able to:

  • Audit your content for the most common inclusivity mistakes
  • Reframe content to speak to an inclusive audience without creating confusion
  • Generate brand loyalty through inclusive digital content