Deliver the Perfect Email Experience with AI

With website bounce rates averaging around 55% and average email click-through rates at 4% or less, it’s more important than ever to personalize the experience to grab the attention and engage consumers at scale. The application of artificial intelligence could be the answer in delivering on a marketer’s ambition to personalize the experience while being mindful of limited resources. Join April Mullen as she gives an overview of the current state of AI in marketing and case examples from brands that are doing it well.

In this session, attendees will learn:

  • Practical applications of AI in marketing today
  • Why AI is important now and how we got to the tipping point
  • How brands are gaining efficiency as a result of implementing AI in their marketing