Defeating Consumer Indifference: A Cross Cultural Approach to Making Brand Content Matter Again

In today’s saturated market, consumers are fatigued and don’t effectively differentiate individual brands beyond convenience. This indifference can be seen from brand attitudes and shopping behaviors to political and cultural perspectives. Compounding the problem, our melting pot society continues to add layers of diversity. From aging boomers to LGBTQ communities to accessibility, today’s brand marketers are severely challenged to understand the complexities of overlapping cultures – fusion, similarities and distinctions.

This presentation will outline a clear path to defeating consumer indifference by making content applicable to several demographics within the framework of a modern, cross cultural marketing approach.

After this session, you’ll be able to:

  • Leverage segment market nuances (such as cuisine, cultural norms, education, language, social norms, and values) to address both specific and general markets effectively
  • Apply cross-cultural content strategies that lead companies toward cultural and business leadership
  • Implement a roadmap for defeating indifference to make a brand’s content matter in culture and people’s lives