Death to Boring Marketing: Jobs-to-Be-Done

In our new economy of trust, connection and relevance, marketing strategies need to reflect a deep understanding of customer value. Unfortunately, the classic, persona-based form of marketing isn’t designed to achieve that outcome – we need a new way to be relevant. Fortunately, there’s a framework to help marketers do just that… the “Jobs to be Done” theory. It’s designed—and proven—to give tremendous insight into the true value you provide to your customers.

After this session, you’ll be able to:

  • Understand the “jobs-to-be-done” theory & how it can (and should) be applied to content and experiences
  • Uncover the reason your customers “hire” or “subscribe” to your brand, product or service
  • Implement your discoveries at any scale that works for your company—from landing pages to campaigns