Creating Content That Moves, Sings And Smiles

There is a secret to breaking through the newsfeed clutter on social media. In this session, audiences will explore today’s content trends that help drive engagement with purposeful, personality-laden posts. We will identify engaging content that moves, sings and smiles from the world’s most interesting brands. You’ll leave understanding how to make and use content to capture attention, and the gear recommendations for your own personal toolkit.

At the end of this session, you’ll be able to:

  • Understand the differences between social media posts and stories, and when to use them to reach your intended audience.
  • Use different types of content to capture attention and drive engagement with your audience.
  • Know which tools you can start using immediately to create videos, audio-based content and personalized stickers from your phone or computer