Content Marketing As An Engineering Process
This session focuses on the major transformation that has occurred between buyers and sellers, and the disruption this has caused in the traditional sales process. Learn how to create a content strategy that delivers actionable value to your customers and your business.
After this session, you’ll be able to:
- Define and document a content strategy for success
- Understand the complex journey that customers experience as they engage with your content
- Use personalized content to facilitate each prospect’s individual buying process
- Utilize data to optimize prospect nurturing