Building Your Content Team: A Practical Approach to Defining Roles & Responsibilities

This session is focused on making the most of your existing content resources and organizing your team, meetings and conversations for more efficiency. You’ll learn new tactics to bring the right people into your content conversations and make your content work harder for you – whether you’re a team of two or twelve.

After this session, you’ll be able to:

  • Identify team members as potential sources for content
  • Troubleshoot content gaps and siloes in content production
  • Pinpoint how your content team can improve reach and engagement