Bring Your Personas and Customer Journey Together Through Content

This session focuses on using your personas and customer journey to craft a performative, insightful, and engaging content plan. Content and behavioral marketers who want to deepen their content strategy will benefit from this talk.

After this session, you’ll be able to:

  • Execute a content strategy and calendar that nurtures leads and generates insights
  • Analyze and map your marketing personas to your customer journey
  • Create content that connects with each persona at each stage of their customer journey