Bring Your Personas and Customer Journey Together Through Content
This session focuses on using your personas and customer journey to craft a performative, insightful, and engaging content plan. Content and behavioral marketers who want to deepen their content strategy will benefit from this talk.
After this session, you’ll be able to:
- Execute a content strategy and calendar that nurtures leads and generates insights
- Analyze and map your marketing personas to your customer journey
- Create content that connects with each persona at each stage of their customer journey