Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy

Blending quantitative and qualitative analysis in collaboration with your peers is the best way to get most out of your B2B marketing content. Learn how to evaluate your content universe and information architecture so you can build constellations of content that empower you to execute your editorial priorities, repurpose your best ideas, and build a meaningful dialog with your audience.

After this session, you will be able to:

  • Discover your audience and discover your voice
  • Understand your audience‚Äôs needs and align around customer challengesUse metadata and taxonomy to understand content performance
  • Identify and use tools and techniques for reinvigorating content strategy by identifying, auditing, and promoting your best content