The Attention Economy: Using Social Media Insights to Combat Short Attention Spans

As consumers’ attention spans are getting shorter and shorter, marketers only have an instant to establish a connection, engage with their customers, build a relationship, and ultimately drive purchase. This talk will share how you can apply insights derived from social to grab consumers’ attention and deliver value.

After this session, you’ll be able to:

  • Understand content trends to succeed in an instant
  • Apply a data-driven approach to laser-focused audience targeting
  • Discover measurement methodology to help understand a consumer’s hyper-speed journey