The Attention Economy: Using Social Media Insights to Combat Short Attention Spans
As consumers’ attention spans are getting shorter and shorter, marketers only have an instant to establish a connection, engage with their customers, build a relationship, and ultimately drive purchase. This talk will share how you can apply insights derived from social to grab consumers’ attention and deliver value.
After this session, you’ll be able to:
- Understand content trends to succeed in an instant
- Apply a data-driven approach to laser-focused audience targeting
- Discover measurement methodology to help understand a consumer’s hyper-speed journey