Activating a Live Twitter feed on Google: How to Mitigate Bad Press

There’s nothing else like bad press appearing in search results, sending social media, marketing, and PR teams scurrying around doing damage control. This presentation will discuss how to “own” the search results and activate a Twitter feed to appear in Google search results for your brand, demonstrating the value of using this social channel to mitigate bad press before it happens.

After this session, you will be able to:

  • Own the search results page for branded search
  • Activate a live Twitter feed in Google search results
  • Understand the fundamentals of creating a comprehensive knowledge graph