A Customer-Centric Approach to B2B Video Content Marketing

This session focuses on putting the customer’s needs first while developing a strategic video content marketing plan. B2B marketers who want to be more strategic while expanding their efforts in video content creation should attend.

After this session you’ll be able to:

  • Create video content to meet the needs of each of the 4 basic buyer personas
  • Make an emotional connection and drive action
  • Prioritize your efforts by greatest potential impact
  • Gain support for your plan with stats and examples