Anybody can create video these days… just like anybody can cook. However, there is a noticeable difference between a steak prepared by Wolfgang Puck and one prepared at home (at least for most of us). The same goes for video, even though it does seem easy when watching Tasty clips or the Food Network! During this session, we will unpack what goes into successful video content strategies and discuss how to maximize the potential of today’s fast paced social & digital video ecosystem.
After this session, you’ll be able to:
- Create multi-platform video strategies
- Improve your creative development process
- Understand the production levers for various budgets, and set post-production expectations for tiered deliverables
- Use syndication options that leverage organic or paid efforts