Millennials make up over 50% of today’s workforce, but with a multi-generational workforce it’s essential to understand that a millennial mindset is not restricted to employees of a certain age. During this session, Brian will walk the audience through the workforce changes that have drastically shifted the mindsets of both the digital dinosaurs and the digital natives as employees and customers, and share how you can apply these insights to your social programs. After this session, you’ll be able to:

  • Create more impactful personas based on understanding the millennial mindset
  • Get employee/customers to play an important role in a brand’s storytelling efforts and improve collaboration
  • Implement the 3 T’s – trust, training, tools – and address human needs before technology