Imagine the moment when I saw my tweet on national TV…and it didn’t even have any typos! This talk will share a case study from Be The Match that leveraged social listening, trend watching, and working quickly to launch what ended up becoming a viral campaign, #LemonsForLeukemia. We’ll also talk through mistakes, learnings and how we overcame pushback from our internal teams based on going against the normal process for content creation. After this session, you’ll be able to:

  • Uncover strategic approaches to effective storytelling
  • Show your organization an exciting way to break through social media noise
  • Identify how PR and Social should work together for maximum ROI
  • Define social listening best practices