The world of content marketing is and continues to become more difficult. Content marketers today have too little time and can’t seem to create enough content to feed the machine. In this presentation, Paxton will share time-tested tactics for how to improve content quality, decrease the amount of time needed to produce that content, and increase the likelihood your content will be successful. The presentation will cover both theory and step-by-step tactics with some cool tools mixed in along the way. After this session, you’ll be able to:

  • Access free templates to improve/speed up keyword research specifically for content creation
  • Acquire new tools in the industry to help with content creation
  • Use data to produce content your audience will want
  • Examine the human algorithm and its effect on content marketing strategy