Author and Contently head of content strategy Joe Lazauskas will share the secrets from his and Contently co-founder Shane Snow’s brand new book about the hidden science of storytelling, revealing the subtle differences between content marketing that makes an enormous impact and content marketing that disappoints. In 2018, it’s harder than ever to do content marketing that stands out while also standing the test of time, and this session will show you how to accomplish both.

After this session, you will be able to:

  • Better understand the neuroscience of storytelling and apply these findings to your content creation efforts
  • Improve your content marketing results and impact from hearing about social experiments conducted on thousands of people, and case studies of the most successful content marketers on earth
  • Use a simple formula to optimize audience engagement and gain a huge advantage over your competition