Marketers face ever-increasing demands for immediate, informative and engaging content—while contending internally with competing priorities and limited time and resources. This session will outline three steps—coordination, content sourcing and communities—to help you efficiently produce high impact, multi-channel content that drives meaningful, measurable results. At the end of this sesson, attendees will be able to:

  • More easily identify untapped content sources for enhanced engagement and relationship-building.
  • Fine tune your content tactics for prioritizing and aligning multiple business objectives
  • Bring your followers into the narrative and empower them to pass your content along