Email is an incredible channel for marketers and can have an enormous impact on brand awareness and revenue, if done correctly! Are you getting the most out of every email campaign? Content of an email can drastically affect the performance of a campaign from inbox placement to conversions. In this session, we’ll take a deep dive into several key areas in which content enhancements will certainly increase your email marketing effectiveness.

After this session, you’ll be able to:

  • Understand how the content of your email is impacting inbox placement
  • Know why accessibility within your email content is critical to the success of your campaigns
  • Make quick and easy email code changes that will allow you to communicate, captivate and connect with your subscribers
  • Determine how Voice technologies (Google Home, Amazon Alexa, etc.) are going to change the way we interact with email