For years we’ve seen celebrities plastered on magazine covers, perform in television ads and pimp out their social media networks for pay. But is that really influencer marketing? What if instead, there a way for B2B and B2C brands alike to develop a structured influencer driven content program that is less about paying a famous face and more about helping your audience see themselves in the content that you create? This presentation will cut below the surface to uncover top ways to work with influencers in order to create a memorable content experience for your customers, build brand authority and generate marketing ROI.
At the end of this session, you’ll be able to:
- Learn how to identify the RIGHT type of influencers for your brand.
- Uncover 3 stories of successful content and influencer marketing that you can put into action.
- Implement a step by step plan for creating a stellar experience for influencers and customers alike.
- Use scrappy ideas for collaborating with influencers when you have limited time, budget or resources.