In the early 1900’s, merchant John Wanamaker notoriously stated, “Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” Today, this quote rings true with marketers as they are challenged with understanding how their content creation efforts are positively impacting consumers, or their business. During this session, Craig will address this challenge head on and outline what marketers should be doing to make the most of their content marketing spend.

After this session, you’ll be able to:

  • Practically apply three strategies to increase your social return on ad spend (ROAS)
  • Understand how your content investments can have an incremental impact on your business
  • Create a highly-effective content creation team and raise the bar on the quality of your content
  • Plan and execute in-market sprints to optimize existing, and explore new, distribution channels