How many times do you hear that humans have the attention span of a goldfish? Or that we are bombarded with 2,600 messages a day? As content marketers, how do we effectively compete in this environment? This session will show you how to leverage data from a variety of sources to better understand your digital audiences and their intentions, so you can better connect with them using contextual content.

After this session, you’ll be able to:

  • Transform your data into actionable insights for relevant content development
  • Use performance and touch-point data to create intent-based content
  • Leverage predictive tools to further define the content that users are likely to engage with