Between ethnographies, focus groups, surveys and analytics, many brands are better at knowing their customers than knowing themselves. And at a time when customers choose to engage with brands who share their values and beliefs, it’s more important than ever for brands to know who they are as people, so that they can connect more authentically with their audiences. Brands who behave like people are able to build lasting, meaningful customer engagement while others are left battling with price points.
After this session, you’ll be able to:
- Understand the importance of human qualities in social engagement
- Tap into four human traits that help brands behave more authentically in the social space
- Create more meaningful and effective content