The Hidden Neuroscience of Content Marketing, and Why Great Stories Make Our Brains Want to Buy
Content marketers have long assumed that great stories help build relationships with consumers, but until recently, we haven’t known why or how. That’s quickly changing. Joe Lazauskas will reveal the cutting-edge neuroscience of storytelling, featuring new research that’ll make you rethink the way you create and measure the success of your content.
After this session, you’ll be able to:
- Develop an impactful content strategy grounded in science and evolving consumer behavior
- Implement storytelling techniques that spike empathy, attention, and purchase consideration
- Apply content marketing best practices used by the most innovative brands on earth