The marketing landscape is evolving at an exponential rate as consumers and brands rapidly adopt new technologies and behaviors, so much so that 76% of professional marketers feel “that marketing has changed more in the past 2 years than in the previous 50”. To help brands and marketers leverage this disruption to create opportunity instead of being crushed by it, this session will explore emerging trends in content marketing that can help future proof your marketing strategy and brand in 2019, and beyond.
After this session, you’ll be able to:
- Define the difference between virtual reality, augmented reality and mixed reality and understand how each might benefit your business
- Strategically determine the role of voice controlled devices and interfaces as a marketing and content channel or format
- Identify opportunities to leverage chatbots across your organization
- Understand why social publishing networks that combine influencer marketing with authentic, culturally connected content are winning the engagement game and how to play yourself