Driving Brand Advocacy with Employees

March 22, 2018

It’s no secret that today’s consumers are researching products online, forming connections through social media, and are looking to build relationships with brands. A significant way for companies to successfully engage digitally with consumers is through employee social advocacy. By using authentic employee voices in the social space, companies can see a lift in loyalty, brand recognition and sales.

After this session, you’ll be able to:

  • Understand how Sleep Number has executed employee advocacy efforts and its business impact
  • Develop the expertise to build an advocacy skillset internally
  • Learn content management and user-adoption strategies to lead an employee advocacy program