It’s no secret that today’s consumers are researching products online, forming connections through social media, and are looking to build relationships with brands. A significant way for companies to successfully engage digitally with consumers is through employee social advocacy. By using authentic employee voices in the social space, companies can see a lift in loyalty, brand recognition and sales.
After this session, you’ll be able to:
- Understand how Sleep Number has executed employee advocacy efforts and its business impact
- Develop the expertise to build an advocacy skillset internally
- Learn content management and user-adoption strategies to lead an employee advocacy program