The Minnesota Wild has made the Stanley Cup Playoffs five straight seasons and consistently sells out almost all of its home games at Xcel Energy Center. But the team’s digital storytelling strategy digs much deeper into the personalities, lives and behind-the-scenes undertakings of the heroes who make it happen.

After this session, you’ll be able to:

  • Understand how content is becoming and increasing part of sports teams’ – and all brands’ – value proposition
  • Glean tactics for human-interest, omnichannel storytelling that’s relevant inside and outside the sports industry
  • Learn why an organization’s greatest content subject matter is people
  • Get a glimpse at the future of sports marketing and media through a digital lens