We all know strong marketing and branding hinge on strong content. But sometimes the content you’re given to start with from subject matter experts (SMEs) is… bad. A mess. Beyond the help of even the most creative minds. Without good content to start with, folks in writing and communications often find themselves at a road block. This session will introduce you to strategies and tactics for working with content providers, including subject matter experts and key stakeholders. Get thoughtful, useful, and usable content that sets up your work to shine.
After this session you’ll be able to:

  • Define and defend the elements of good content with examples that will stick with stakeholders
  • Build affinity with SMEs and incorporate them into overall work and goals.
  • Hone skills in listening to find out what’s being said (and what’s not), and distilling complex topics to elevate compelling content otherwise mired in jargon