Virtual and augmented reality have infiltrated marketing content over the past few years. But how do you move beyond the hype to create an engaging and meaningful customer experience? This session will examine experiences that have worked for brands and how to add that next level of marketing innovation to your own.

After this session, you’ll be able to:

  • Understand the development process for immersive experiences
  • Examine metrics you’re able to gain from virtual and augmented reality outputs
  • Know how to write a brief for an interactive project