If you want your content to produce results, you need to create content that matters. This session will help marketers understand how to build a content strategy that customers and prospects actually want to read, and how to craft it in a way that drives clicks, engagement, and ultimately, conversions.
After this session, you’ll be able to:

  • Develop content topics that create value for your customers and prospects
  • Build titles that drive towards website clicks
  • Structure content for follow up and click thrus
  • Maximize your reach with easy content amplification