If you want your content to produce results, you need to create content that matters. This session will help marketers understand how to build a content strategy that customers and prospects actually want to read, and how to craft it in a way that drives clicks, engagement, and ultimately, conversions.
After this session, you’ll be able to:
- Develop content topics that create value for your customers and prospects
- Build titles that drive towards website clicks
- Structure content for follow up and click thrus
- Maximize your reach with easy content amplification