Do Content Better: Creating Value-add Content to Drive ROI

January 31, 2018

If you want your content to produce results, you need to create content that matters. This session will help marketers understand how to build a content strategy that customers and prospects actually want to read, and how to craft it in a way that drives clicks, engagement, and ultimately, conversions.
After this session, you’ll be able to:

  • Develop content topics that create value for your customers and prospects
  • Build titles that drive towards website clicks
  • Structure content for follow up and click thrus
  • Maximize your reach with easy content amplification