By leveraging the six pillars of contagious content to create a viral social campaign, #RedCapeNation, was transformed into an emotional brand. The successful efforts led to an active, strong community called Red Cape Nation and has significantly impacted other areas of the company. This session will explain how you can apply similar tactics from #RedCapeNation and develop aspirational content that engages audiences and builds a long-term marketing strategy. After this session, you will be able to:

  • Learn what marketing elements turn ordinary campaigns into contagious collateral
  • Understand the psychological triggers that continually remind consumers of your brand
  • Develop a playbook for turning ordinary products into social currency and emotional memories