With siloed teams and strained budgets, is creating a true enterprise content marketing strategy a possibility? It’s not only a possibility, but a necessity to effectively scale your content and distribution efforts. Through applying this strategic approach, U.S. Bank has provided clients and prospects with a wealth of financial information that meet their needs and will share what they’ve learned along the way.
After this session, you’ll be able to:
- Convince leadership on the value of an enterprise effort
- Implement an audience/customer-centric approach to reach B2B and consumer audiences
- Serve non-sales-driven stakeholders with content marketing
- Develop an enterprise strategy that works across lines of business and teams (i.e. social, PR and marketing)