Your content can be working harder for your business. Beyond driving paid and referral traffic, what if you could reach a wider audience for no additional cost in organic search results? In this session, you’ll learn actionable tactics to increase the ROI of your content efforts through organic search marketing.

After this session, you’ll be able to:

  • Find highly-searched topics that are relevant to your customers
  • Create content to be optimized for users and search engines
  • Dispel SEO myths that have been holding back the performance of your content