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Minneapolis, MN – March 22, 2018

A content marketing extravaganza

Everything: Content

Everything: Content is a full-day content extravaganza, from the producers of the Digital Summit series. The event features a focused, highly tactical, trend-forward dive on an essential topic – Content Marketing Engagement/Effectiveness. It is led by experts making the biggest waves in the Content ecosystem – in a single-day format that works with anyone’s work schedule.

Speakers

confirmed content industry experts include:

Alennah Westlund - 3M Corporate Communications
Alennah Westlund
3M
Alennah Westlund
3M

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Amanda Costello - University of Minnesota
Amanda Costello
University of Minnesota
Amanda Costello
University of Minnesota

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Amber James - Clockwork Interactive
Amber James
Clockwork Interactive
Amber James
Clockwork Interactive

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Amy Schmittauer - Vlogboss
Amy Schmittauer
Vlogboss
Amy Schmittauer
Vlogboss

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Ashley Zeckman - TopRank Marketing
Ashley Zeckman
TopRank Marketing
Ashley Zeckman
TopRank Marketing

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Cortney Galster - Amplify Marketing Agency
Cortney Galster
Amplify Marketing Agency
Cortney Galster
Amplify Marketing Agency

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Craig Pladson - Ovative/group
Craig Pladson
Ovative/group
Craig Pladson
Ovative/group

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Erin Gulden - U.S. Bank
Erin Gulden
U.S. Bank
Erin Gulden
U.S. Bank

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Finola Austin - Refinery29
Finola Austin
Refinery29
Finola Austin
Refinery29

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Heather Dopson - GoDaddy
Heather Dopson
GoDaddy
Heather Dopson
GoDaddy

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Joe Hirsch - Semaca Partners
Joe Hirsch
Semaca Partners
Joe Hirsch
Semaca Partners

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Liz Bedor - Zocdoc
Liz Bedor
Zocdoc
Liz Bedor
Zocdoc

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Mary Kate Hutchinson - FSC Interactive
Mary Kate Hutchinson
FSC Interactive
Mary Kate Hutchinson
FSC Interactive

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Phil Ervin - Minnesota Wild
Phil Ervin
Minnesota Wild
Phil Ervin
Minnesota Wild

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Griffin Roer - Uproer
Griffin Roer
Uproer
Griffin Roer
Uproer

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Leah Guimond - Sleep Number
Leah Guimond
Sleep Number
Leah Guimond
Sleep Number

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Agenda At-A-Glance

  • 8:30 am - 9:00 am Registration & Coffee
  • 9:00 am - 9:45 am How to Create a Video Content Strategy that Gets Attention Conflict, What is it Good For? Absolutely Everything
  • 9:55 am - 10:40 pm Content Creation - Art or Science? Making the Most of Your Content Marketing Spend
  • 10:50 am - 11:35 am Developing Great Content with Your Subject Matter Experts Do Content Better: Creating Value-add Content to Drive ROI
  • 11:45 am - 12:30 pm Accessible Content: Turning Your Great Content into Greatness for All Drive Revenue Via Human-Interest Storytelling
  • 12:30 pm - 1:00 pm Lunch Break
  • 1:00 pm - 1:45 pm Breaking Down Walls: Creating a True Enterprise Content Marketing Strategy Advanced SEO Tactics for Identifying and Creating High-Performing Content
  • 1:55 pm - 2:40 pm Driving Brand Advocacy with Employees Romancing B2B Influencers: How to Attract, Engage and Persuade Influencers to Co-Create
  • 2:50 pm - 3:35 pm Your Content Marketing Sucks (And Other Ways to Give Tough Feedback) What Facebook's Latest Changes Mean for Content Marketers
  • 3:45 pm - 4:30 pm Writing for the Reader: Secrets of People-Driven Content How Brands Can Create Quick Captivating Content Using Instagram Stories
  • 4:30 pm - 5:00 pm Closing Beverages

NEED EXTRA HELP TO GET APPROVAL?

We make it easy! Download one of our pre-written approval request letters, edit your info, and copy and paste it into an email. And you can always contact us if we can help you in any way seal the deal. We’ve got your back.

Everything: Content – Minneapolis
Thursday, March 22, 2018
9:00AM – 4:30PM

Venue
Minneapolis Marriott City Center
30 S 7th St
Minneapolis, MN55402

Join us at Everything: Content, 3/22/2018

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