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Minneapolis, MN – March 22, 2018

A content marketing extravaganza

Everything: Content

Everything: Content is a full-day content extravaganza, from the producers of the Digital Summit series. The event features a focused, highly tactical, trend-forward dive on an essential topic – Content Marketing Engagement/Effectiveness. It is led by experts making the biggest waves in the Content ecosystem – in a single-day format that works with anyone’s work schedule.

Speakers

confirmed content industry experts include:

Finola Austin - Refinery29
Finola Austin
Refinery29
Finola Austin
Refinery29

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Alennah Westlund - 3M Corporate Communications
Alennah Westlund
3M
Alennah Westlund
3M

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Phil Ervin - Minnesota Wild
Phil Ervin
Minnesota Wild
Phil Ervin
Minnesota Wild

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Ashley Zeckman - TopRank Marketing
Ashley Zeckman
TopRank Marketing
Ashley Zeckman
TopRank Marketing

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Amy Schmittauer - Vlogboss
Amy Schmittauer
Vlogboss
Amy Schmittauer
Vlogboss

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Jen Erickson - DocuSign
Jen Erickson
DocuSign
Jen Erickson
DocuSign

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Joe Hirsch - Semaca Partners
Joe Hirsch
Semaca Partners
Joe Hirsch
Semaca Partners

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Amanda Costello - University of Minnesota
Amanda Costello
University of Minnesota
Amanda Costello
University of Minnesota

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Amber James - Clockwork Interactive
Amber James
Clockwork Interactive
Amber James
Clockwork Interactive

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Craig Pladson - Ovative/group
Craig Pladson
Ovative/group
Craig Pladson
Ovative/group

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Cortney Galster - Amplify Marketing Agency
Cortney Galster
Amplify Marketing Agency
Cortney Galster
Amplify Marketing Agency

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Mary Kate Hutchinson - FSC Interactive
Mary Kate Hutchinson
FSC Interactive
Mary Kate Hutchinson
FSC Interactive

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Erin Gulden - U.S. Bank
Erin Gulden
U.S. Bank
Erin Gulden
U.S. Bank

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Agenda At-A-Glance

  • 8:30 am - 9:00 am Registration & Coffee
  • 9:00 am - 9:45 am Do Content Better: Creating Value-add Content to Drive ROI How to Create a Video Content Strategy that Gets Attention
  • 9:55 am - 10:40 pm Content Marketing Boom or Bust? Surprising Truths and Myths behind Best Practices Harnessing Analytics for More Effective Content and Messaging
  • 10:50 am - 11:35 am Poetry is the One Simple Hack to Increase Creativity Romancing B2B Influencers: How to Attract, Engage and Persuade Influencers to Co-Create
  • 11:45 am - 12:30 pm Everyone’s a Star: Making B2B Content Creation a Company Initiative Branded Social Care: Protecting and Amplifying Reputation Through Strategic Engagement
  • 12:30 pm - 1:00 pm Lunch Break
  • 1:00 pm - 1:45 pm Content Creation - Art or Science? Why Being Human Wins: Strategies for More Authentic, Original Content
  • 1:55 pm - 2:40 pm How to Build a Killer Team of Content Writers So Many Platforms, So Little Time: The Right Content for the Right Platform
  • 2:50 pm - 3:35 pm Your Content Marketing Sucks (And Other Ways to Give Tough Feedback) Bridging Silos Between SEO, UX, and Content for Big Marketing Wins
  • 3:45 pm - 4:30 pm Accessible Content is Marketable Content: Turning Your Great Content into Greatness for All How Brands Can Create Quick Captivating Content Using Instagram Stories
  • 4:30 pm - 5:00 pm Closing Beverages

NEED EXTRA HELP TO GET APPROVAL?

We make it easy! Download one of our pre-written approval request letters, edit your info, and copy and paste it into an email. And you can always contact us if we can help you in any way seal the deal. We’ve got your back.

Everything: Content – Minneapolis
Thursday, March 22, 2018
9:00AM – 4:30PM

Venue
Minneapolis Marriott City Center
30 S 7th St
Minneapolis, MN55402

Join us at Everything: Content, 3/22/2018

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