Agenda

Session Filters

Day 1 Friday, July 12

9:00 am - 9:45 am

How to Increase Visibility & Generate Leads With Video Marketing

  • Antoine Dupont, Katapult Marketing
  • Antoine Dupont
  • Generate endless sources of content
  • Understand how to start videos to ensure people will stay tuned
  • Shatter myths and bad habits with video marketing
  • Content Marketing
  • Video Marketing

Engaging Your Audience With Creative Social Strategies

  • Tylar Blueitt, Oculus Health
  • Tylar Blueitt
  • Create a dynamic spin on popular trends and hashtags to curate unique and engaging social marketing messaging and content
  • Invite your audience be part of your story with engaging user generated brand content that they’ll want to share
  • Create influential and emotional social “cliffhangers” that will leave your audience charged – and wanting more
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Social Media

9:55 am - 10:40 am

3 Impactful Steps & Strategies for Engaging Your Brand’s Target Audience

  • Ryan O’Neil, Citrix
  • Ryan O’Neil
  • Develop personas that leverage demographic, behavioral and emotional factors that shape the way you reach your key audiences
  • Map audience journeys across stages and channels
  • Align content to the journey in a way that simplifies and accelerates the customer’s purchase decision
  • Content Marketing
  • Emerging
  • Social Media
  • Video Marketing

Analytics and Attribution: Measuring the Success of Influencer Marketing

  • Set the expectations for influencer deliverables
  • Define and track brand & traffic KPIs
  • Report on how influencers have impacted revenue
  • Measurement
  • Social Media

10:50 am - 11:35 am

Designing Inclusive Digital Content & Enhancing the Online Experience

  • Courtney Cox Wakefield, Children's Health
  • Courtney Cox Wakefield
  • Audit your content for the most common inclusivity mistakes
  • Reframe content to speak to an inclusive audience without creating confusion
  • Generate brand loyalty through inclusive digital content
  • Content Marketing

From Social Media to Hulu: How Can Your Brand Make a TV Show?

  • Douglas Bohrer, Apron
  • Douglas Bohrer
  • Create a brand series & market it on social media
  • Understand the anatomy of episodic video
  • Apply an essential five-part story structure
  • Mobile Marketing
  • Social Media
  • Video Marketing

11:45 am - 12:30 pm

A Bulletproof Content Strategy That Leads to Amazing Content

  • Ronell Smith, RS Consulting
  • Ronell Smith
  • Understand why content strategy has to sit at the head of the table in the content-creation process
  • Use the handful of tools needed to create a first-in-class content strategy
  • Apply the more important metrics are for content development and performance
  • Content Marketing

Death to Boring Marketing: Jobs-to-Be-Done

  • Cliff Seal, Salesforce
  • Cliff Seal
  • Understand the “jobs-to-be-done” theory & how it can (and should) be applied to content and experiences
  • Uncover the reason your customers “hire” or “subscribe” to your brand, product or service
  • Implement your discoveries at any scale that works for your company—from landing pages to campaigns

12:30 pm - 1:00 pm

Lunch Break

1:00 pm - 1:45 pm

Maximize Engagement and Conversions with 6 Human Behavior Hacks

  • John Thies, Email on Acid
  • John Thies
  • Understand how humans process information and the behaviors we perform every day without any conscious thought
  • Apply methods to tap into your customer’s subconscious thinking to encourage the intended response or outcome
  • Make simple adjustments to the display of a price for a product or service that drastically improve conversion rates
  • Content Marketing
  • Strategy

Dissecting The Instagram Beast

  • Rosi Linda Sanchez, BeautyBio
  • Rosi Linda Sanchez
  • Build a relatable brand using social media
  • Build an engaged social following
  • Use Instagram content to scale your brand
  • Understand the journey of the post
  • Content Marketing
  • Social Media
  • Strategy

1:55 pm - 2:40 pm

How to Sell Faster Using Business Videos that Tell Powerful Stories

  • Todd Hartley, WireBuzz
  • Todd Hartley
  • Brainstorm compelling video narratives by identifying your best brand marketing story
  • Execute content that commands audience’s attention across multiple platforms
  • Use storytelling to sell & market faster than ever in today’s Information Age
  • B2B
  • B2C
  • Content Marketing
  • Strategy
  • Video Marketing

Science It: How to Use Influence Theory to Craft Compelling Messages

  • Rita Arens, H&R Block
  • Rita Arens
  • Understand the basics of influence theory as outlined by Robert Cialdini
  • Test messages against each other with your research partners or online
  • Develop a content strategy framework based on your findings
  • B2C
  • Content Marketing
  • Conversion

2:50 pm - 3:35 pm

Using Less to Do More with Strategic Content Marketing

  • Bob Tripathi, Digital Sparx Marketing
  • Bob Tripathi
  • Identify key elements of the content marketing process that you can use in building an actionable strategy for your brand
  • Target customer personas aligned with your brand by creating & sharing original or repurposed content that they can relate to
  • Tap into buyer intent & customer behaviors in the process of optimizing your marketing content
  • Content Marketing
  • Strategy

Activating a Live Twitter feed on Google: How to Mitigate Bad Press

  • Andre Perreault, The Richards Group
  • Andre Perreault
  • Own the search results page for branded search
  • Activate a live Twitter feed in Google search results
  • Understand the fundamentals of creating a comprehensive knowledge graph
  • Paid Advertising
  • Social Media

3:45 pm - 4:30 pm

Maximize Your Online Presence With A Video Marketing Blue Print

  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez
  • Take your boring business and stand out online
  • Apply stats and data to help you secure funding for video content
  • Understand the type of videos to start creating and why
  • Identify appropriate video platforms for your business with so many available choices
  • Use a quick punch list on low-budget video production essentials
  • Content Marketing
  • Video Marketing

Three Keys to Mastering B2B Email Like a Jazz Musician

  • Cliff Seal, Salesforce
  • Cliff Seal
  • Use testing for benchmarks (not a free metrics boost) like the best high-performance marketers
  • Understand how target audience segmentation & personalized content strategies work together
  • Leverage cross-channel brand consistency & real-time behavioral triggers to drive results
  • Email Marketing
  • Social Media
  • Strategy

4:30 pm - 5:00 pm

Closing Reception