Agenda

Session Filters
  • March 22
  • 9:00 am - 9:45 am
  • Stage 1
  • Leverage tensions to fuel creativity
  • Incorporate conflict into the structure of your next campaign
  • Share examples of healthy conflict from various industries
  • Understand pattern interrupts and use them to propel your brand
Show Session Description
  • March 22
  • 9:55 am - 10:40 am
  • Stage 2
  • Learn how to identify the RIGHT type of influencers for your brand.
  • Uncover 3 stories of successful content and influencer marketing that you can put into action.
  • Implement a step by step plan for creating a stellar experience for influencers and customers alike.
  • Use scrappy ideas for collaborating with influencers when you have limited time, budget or resources.
Show Session Description
  • March 22
  • 9:55 am - 10:40 am
  • Stage 1
  • Make your research practices more nimble and suited to a fast-paced, digital-first world
  • Approach data with empathy and a creative lens
  • Implement research and measurement best practices at each stage of the content journey
  • Move to a more insights-driven model without limiting your creative possibilities
Show Session Description
  • March 22
  • 10:50 am - 11:35 am
  • Stage 2
  • Develop content topics that create value for your customers and prospects
  • Build titles that drive towards website clicks
  • Structure content for follow up and click thrus
  • Maximize your reach with easy content amplification
Show Session Description
  • March 22
  • 10:50 am - 11:35 am
  • Stage 1
  • Define and defend the elements of good content with examples that will stick with stakeholders
  • Build affinity with SMEs and incorporate them into overall work and goals.
  • Hone skills in listening to find out what’s being said (and what’s not), and distilling complex topics to elevate compelling content otherwise mired in jargon
Show Session Description
  • March 22
  • 11:45 am - 12:30 pm
  • Stage 1
  • Understand what digital accessibility is and why it matters to every business
  • Tap into an underserved national audience of 16 million strong (and growing)
  • Use tangible, easy-to-implement tactics for making your digital content accessible
  • Replicate examples of companies that do it well and those that got sued
  • Utilize local and online resources to take your digital accessibility skills further
Show Session Description
  • March 22
  • 12:30 pm - 1:00 pm
Show Session Description
  • March 22
  • 1:00 pm - 1:45 pm
  • Stage 1
  • Convince leadership on the value of an enterprise effort
  • Implement an audience/customer-centric approach to reach B2B and consumer audiences
  • Serve non-sales-driven stakeholders with content marketing
  • Develop an enterprise strategy that works across lines of business and teams (i.e. social, PR and marketing)
Show Session Description
  • March 22
  • 1:00 pm - 1:45 pm
  • Stage 2
  • Find highly-searched topics that are relevant to your customerst
  • Create content to be optimized for users and search engines
  • Dispel SEO myths that have been holding back the performance of your content
Show Session Description
  • March 22
  • 1:55 pm - 2:40 pm
  • Stage 2
  • Practically apply three strategies to increase your social return on ad spend (ROAS)
  • Understand how your content investments can have an incremental impact on your business
  • Create a highly-effective content creation team and raise the bar on the quality of your content
  • Plan and execute in-market sprints to optimize existing, and explore new, distribution channels
Show Session Description
  • March 22
  • 1:55 pm - 2:40 pm
  • Stage 1
  • Successfully partner with your data science team and collaborate to find the right resources for analyzing data
  • Strategically identify interesting, unique data your company has and use it to create compelling content your customers care about
  • Implement proven templates to aid your content creation efforts with actionable data
Show Session Description
  • March 22
  • 2:50 pm - 3:35 pm
  • Stage 2
  • Drive high engagement using a multi-page strategy
  • Measure your amplification efforts
  • Build content grids for high relevancy
  • Implement actionable checklists immediately, regardless of budget
Show Session Description
  • March 22
  • 2:50 pm - 3:35 pm
  • Stage 1
  • Deliver criticism to your team without harming morale
  • Apply the science and skills of improv to boost creativity
  • Put time-efficient strategies in place to hold regular performance conversations
  • Create a coaching culture that aligns with business strategy and industry trends
Show Session Description
  • March 22
  • 3:45 pm - 4:30 pm
  • Stage 2
  • Understand how content is becoming and increasing part of sports teams' - and all brands' - value proposition
  • Glean tactics for human-interest, omnichannel storytelling that's relevant inside and outside the sports industry
  • Learn why an organization's greatest content subject matter is people
  • Get a glimpse at the future of sports marketing and media through a digital lens
Show Session Description
  • March 22
  • 4:30 pm - 5:00 pm
Show Session Description